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Read Chapter 17 + 18
Answer each question separately, linking the textbook concepts/theories.
1. For good reasons, Aristotle’s theory is listed under the category of “public rhetoric,” but it is also a theory of influence. How does it compare to social judgment theory and the elaboration likelihood model?
2. What are the major criticisms of Aristotle’s Rhetoric? Which do you believe is the most damaging?
3. Compare Burke’s perspective by incongruity with Aristotle’s approach to metaphor.
4. Burke asserts that without identification, there can be no persuasion. Explain what he means by identification and why it is so important.
CITATION:
Sparks, E.G.A.L. G. (2022). A First Look at Communication Theory (11th ed.). McGraw-Hill Higher Education (US). https://reader2.yuzu.com/books/9781264978397
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