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Overview: This project guides you in designing a structured, user-friendly information architecture for a coffee shop website (i.e. a website that sells bags of roasted coffee beans).
1) Research Existing Sites
Goal: Identify best practices and common IA patterns in coffee shop websites.
Action:
Look at 3-5 coffee shop websites. Focus on the layout, labeling, and organization of information. Include Gimme Coffee, in Ithaca NY USA in this list so we have a shared point of comparison.
Note which features appear compelling and make navigation easy, interesting or compelling to you for some reason (does not have to only be efficiency)
Across sites, notice if there are standard practices for this type of site and see if you can find exceptions or variations to them.
Deliverable: Write a short critique (200-300 words) summarizing what you observed.
2) Elicit the User’s Mental Model with Card Sorting
Goal: Understand how users naturally group and navigate the main site elements.
Action:
Conduct a card-sorting exercise for the main navigation structure, testing it with 2-5 users or classmates. The format of this test is up to you. You can do it in UXTweak or similar (or by hand, though we vastly prefer digitally rendered results).
Decide if this should be an open sort (users create categories) or closed sort (you provide categories), or hybrid. Explain your thought process here.
Use your observations from existing websites as a guide when creating categories.
Deliverable: Include a summary of your findings (150-200 words), identifying any surprises or clear preferences from participants.
3) Build a Website Schematic
Goal: You have gathered enough information to begin drafting the information architecture. For this step, develop a structured outline of your website’s pages and main elements.
Action:
Create a website schematic diagram showing some part of the site’s information architecture and hierarchy
You can add other parts to this or not include parts from the data sheet. Just explain why.
Think of yourself as presenting this to a client. Highlight your decisions and explain why this structure best serves users.
Deliverable: A clearly labeled website schematic and a written explanation (200-250 words) of your structure and what you are thinking you’d like to discuss with the hypothetical client.
I have attached some coffee shop websites that can be used, or you can choose other websites ( that sells bags of roasted coffee beans) if you want.
For step 2, can you also give me the main navigation structure as csv., in case they need me to submit the Uxtweak link.
Comments from Customer
Discipline: User experience design
Order from us for quality, customized work in due time of your choice.